Finofin Limited
Finofin Limited is an Israeli limited liability company founded by Alon Rajic in 2015. Its work sits where financial comparison meets publishing, with research and practical tools built around the claims providers make in public.
The company also operates Money Transfer Comparison, which began in 2014 and has examined close to 100 transfer businesses. Writers on that project have worked directly in banking and foreign exchange, a useful antidote to the usual rewritten fee page.
The problem we wanted to fix
Many comparison pages repeat an attractive exchange rate without proving that a customer could use it for the stated transfer. We set one payment case and keep the provider screen. The published amount carries its checking time beside it.
A company can appear without paying Finofin. An affiliate arrangement may earn the site money after a click, but it cannot improve the provider's recorded rate or turn calculator evidence into a completed quote.
Relevant experience
Alon Rajic has run personal-finance publishing projects for more than a decade. Before Finofin, he led search work at Webpals, which later joined the listed XLMedia group. Russell Gous spent more than five years at Barclays Corporate Banking and WorldFirst before writing full time about payments.